The first is 'You are Born an Original. It is Up to You to Stay that Way', but that is not the commercial I was looking at.
The second commercial in the series is called 'Never Forget You're One of a Kind': http://www.youtube.com/watch?v=INQsUPo2SLM
If you take a look at 0:12, there is a guy walking down the sidewalk is , what I can best guess, a bear suit.
I see this as a little nod towards the fandom, and our 'being one of a kind'.